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XX-XY Athletics vs. transgender people

XX-XY Athletics is an American anti-transgender clothing line. It was founded by Jennifer Sey, a prominent opponent to transgender athletes participating in sex-segregated competitive sports.

Their ads were banned from TikTok as anti-trans hate speech.

Background

XX-XY Athletics was founded in 2024. The company claims that Nike’s support of trans athletes was a key factor. Sales of the merchandise support the XX-XY Athletics Fund and the XX-XY Courage Wins Award.

The group is closely affiliated with anti-trans group Independent Women’s Forum, which announced in 2024:

The Fund has brought on an Advisory Council to determine the award winners. Joining Sey and Gaines are Sage Steele, Host of “The Sage Steele Show;” Michele Tafoya, Host of “The Michele Tafoya Podcast;” and Carrie Lukas, President of the Independent Women’s Forum (IWF). The XX-XY Athletics Fund will partner with the IWF, which led the Our Bodies, Our Sports “Take Back Title IX” Bus Tour,

People

Team

  • Cindy Bedard
  • Brett Craig
  • Sarah Mills
  • Brooke Reed
  • Jennifer Sey
  • Josh Sims
  • Maggie Wegner
  • Krista Wiskow

Advisory council

  • Riley Gaines
  • Carrie Lukas
  • Jennifer Sey
  • Sage Steele
  • Michele Tafoya

Ambassadors

  • Jaycee Bassett
  • Chloe Cole
  • Adam B. Coleman
  • Neely Gaines
  • Riley Gaines
  • Sia LiiLii
  • Lauren Miller
  • Paula Scanlan

References

Thompson, Jackson (March 27, 2025). Trans athlete controversies help power women’s sports activist brand XX-XY Athletics in first year. Fox Business https://www.foxbusiness.com/sports/trans-athlete-controversies-helped-power-womens-sports-activist-brand-xx-xy-athletics-first-year

Danziger, Pamela N. (Mar 25, 2025). How Jennifer Sey’s XX-XY Athletics Brand Transcended Politics In Its First Year. Forbes https://www.forbes.com/sites/pamdanziger/2025/03/25/how-jennifer-seys-xx-xy-athletics-brand-first-year-success-transcended-politics/

Wermus, R.E. (March 28, 2025). Overcoming Bans and Blocks, XX-XY Athletics Stands Tall for Female Athletes. Daily Signal https://www.dailysignal.com/2025/03/28/overcoming-bans-and-blocks-xx-xy-athletics-stands-tall-for-female-athletes/

Zaksheske, Dan (March 19, 2025 ). XX-XY Athletics Gives Courage Award To Sia Liilii For Speaking Out Against Males In Women’s Sports. Outkick https://www.outkick.com/sports/xx-xy-athletics-gives-courage-award-sia-liilii-speaking-out-against-males-womens-sports

Press release (Feb 2, 2025). XX-XY Athletics, the Only Brand With the Guts to Back Real Women Athletes, Just Launched a New Viral Ad. https://www.businesswire.com/news/home/20250202903392/en/XX-XY-Athletics-the-Only-Brand-With-the-Guts-to-Back-Real-Women-Athletes-Just-Launched-a-New-Viral-Ad

Toto, Christian (February 3, 2025). J.K. Rowling Promotes Pro-Women XX-XY Athletics. Hollywood in Toto https://www.hollywoodintoto.com/j-k-rowling-pro-women-xx-xy-athletics/

Crozier, Hudson (August 01, 2024). XX-XY Athletics Brand Owner Goes to Bat to Preserve Women’s Sports. Daily Signal https://www.dailysignal.com/2024/08/01/owner-athletic-apparel-brand-fights-protect-womens-sports/

Press Team (August 1, 2024). Courage Wins With New XX-XY Athletics Fund. Independent Women’s Forum https://www.iwf.org/2024/08/01/courage-wins-with-new-xx-xy-athletics-fund/

Resources

XX-XY Athletics (xx-xyathletics.com)

X/Twitter (x.com)

Facebook (facebook.com)

Instagram (instagram.com)

YouTube (youtube.com)